Marketing Update - Marketing opportunities and resources to grow your business.

Monthly Marketing Update

LOs,

The spring purchase market is heating up! Check out our latest flyers, order your DKMC shirt, sign up for a training class, co-market with your partners using Total Expert and explore some great spring event ideas in this month's marketing update.

New Flyers in Total Expert

Sample Flyer

Updated VA Loan Email
(00336-13)

Create Email →

Cash Out Refinance Email
(03646-01)

Create Email →

Sample Flyer

VA Cashout Refinance Email
(03645-01)

Create Email →

Construction Loan Email
(03649-01)

Create Email →
Featured Promo Items

DKMC shirts

Item: DKMC Branded Long-Sleeve Dress Shirt
Description: Textured cotton blend stretch fabric, 64% cotton, 34% polyester, 2% spandex, wrinkle resistant finish, Epic Easy Care, machine washable, button-down collar (men's), front placket, chest patch pocket (men's), double back pleat, barrel cuffs, C&B pennant on left cuff
Sizes available: Men's and Ladies S, M, L, XL, 2XL or 3XL
Unit Price: $78.00 each
Order Deadline: March 15

 
Place Order →

Looking for something else?

Contact us for suggestions, or browse this site to find something you like, and we'll price shop the item with our promo vendors.

Training

Total Expert Training: A comprehensive class, intended for LOs and SCs, on how to use the contact management, marketing and lender functions of our Total Expert CRM.

DK Mobile App: This comprehensive class, intended for LOs and SCs, will take you step-by-step through the benefits and functions of the DK Mobile App, including the latest enhancements!

 
Calendar
Wednesday
March 6

Total Expert Training
2:30 p.m. CST

Webinar Link
Calendar
Thursday
March 7

DK Mobile App
10:30 a.m. CST

Webinar Link
 
Calendar
Wednesday
March 13

Total Expert Training
2:30 p.m. CST

Webinar Link
Calendar
Wednesday
March 20

Total Expert Training
2:30 p.m. CST

Webinar Link
Hot Tip of the Month
Co-Marketing with Total Expert
 Fire

Do you have a real estate partner or other professional you'd like to co-market with using Total Expert? Here's how to connect a co-marketing partner to your account so you can add their branding to your Total Expert materials.

  • Call, text or email your partner and let them know that an email invite to set up their free Total Expert account and co-market with you is on the way.
  • Log in to your Total Expert account.
  • In the sidebar menu on the left, click "Leads & Contacts" and then "Contacts".
  • Use the search bar in the top-right corner (the box that says "Search Name, Email, Phone") to find the contact you want to co-market with (searching by name or email only). If the contact is not already in your account, click the blue "+ Contact" button at the top right of the screen to add them.
  • After you've found your contact on the "Contacts" page, click the "…" button next to their name, choose "Invite to Co-Market" and then click "Create Invitation".
  • A draft of the invitation with instructions for your contact to set up their Total Expert account will appear. Click the "Send Invitation" button to send it.
  • Once your contact follows the instructions and sets up their account, you will be able to select them on co-marketing-compatible flyers, emails and other materials to include their branding.
  • View the video below for more information.

Silence Communication

Email Marketing

Spring is a great time to strengthen and expand your connections with partners or clients through events. The most successful events are promoted 6-8 weeks prior. Here are some event ideas from our marketing team:

  • Office open house with refreshments, raffle or entertainment
  • Training or educational workshop (social media training is popular right now)
  • Monthly business book club
  • Trivia or social media scavenger hunt event
  • Escape room or other collaborative activity
  • Wine, beer or spirits tasting, tour, mixology class or paint and sip party
  • Skincare consultation
  • Gardening, floral arrangement or spring wreath making class
  • Earth Day event (beach/park/roadside cleanup, paper shredding or recycling drive, tree planting, etc.)
  • Spring cleaning instruction with a professional organizer
  • Dog training class
Overwhelmed at the thought of running your own event? Divide and conquer by partnering with people like these:
  • DKMC colleagues
  • Your entire branch
  • Real estate agents or other partners
  • Local businesses or professionals
Contact Marketing for guidance, promotions and support for your next event!

 
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If you have any questions, please contact marketing@dkmortgage.com.